A pre-order is a way to make sure you get the product right after the release. Due to the popularity of certain games, retailers can quickly run out of stock. By placing a pre-order you're making sure that, no matter what, you'll get your copy of the game. Contrary to popular belief, a pre-order does not mean that you'll get to play before others do. If your key is not visible under “Orders” even on the release date of the game, then please contact us via firstname.lastname@example.org and we will assist you further.